PROJECTS
Listed below are a few of the projects I've worked on over the last few years.
Projects
SAMPLE 1: greatwriting.com Blog Content
Click any of the hyperlinks below to view articles authored during my internship at the Boston-based technology blog that teaches tech industry professionals how to write and market themselves.
A Blogger's Guide To Creating Satire
Sherlock Holmes: A Lesson in Marketing a Flawed Persona
Blogging Your Way to Campaign Credibility
A Great Strategic Premise Leads to Marketing Success
How Not to Ramble in Your Blog
Use Seasonal Content to Teach Evergreen Lessons
Develop a Twitter Persona
How Not to Argue in Your Blog
Start Strong and Finish Strong in Your Blog
Storytelling Pulls Readers into Your Blog
SAMPLE 2: Graduate Thesis on Marketing Ethics
Click the MSWord icon to the left to read my thesis on the ethics of internet marketing techniques and how black hat marketing can potentially damage a company's brand image.
SAMPLE 3: Fredonia University Blog Content and SEO Report
Click the MSWord icon to the left to read my Search Engine Optimization (SEO) report on creating highly searchable web content. For examples of a blog that utilize "digital storytelling," click the link below.
The brown bricks will still be there, but Houghton will be different
This academic case study describes how Banyan Tree grew its marketing reach by marketing a cultural experience.
Case Study: Starbucks
This academic case study compares the success of Starbucks in western markets with their failures in certain eastern markets.
Case Study: Banyan Tree
REM-Tronics
This company report was constructed for a local business by AdviseWise, a group I co-headed. It details the company's current marketing strategies and offers ways to expand into new markets.
SAMPLE 4: CDO Career Pathways Page and Marketing Graphics
The Fredonia Career Development Office Career Pathways page was crafted in a collaborative effort between myself and the Director of Career Development. Here is an example of what I designed for each major program offered at the University. For marketing graphics in .pdf form, please contact me via E-mail.